Industry Leader
Brent McCreary has 15+ years of ticketing strategy and business operations experience and has been pivotal to the success of some of the biggest entertainment brands, including Harry Potter, Wicked, and Kinky Boots. He is currently the Associate General Manager for Maximum Entertainment and Director of Ticketing & Revenue for Redwood starring Idina Menzel (Broadway 2025), The Great Gatsby, and Titanique.
With a passion for live music and entertainment, Brent is passionate about combining the use of data-driven dynamic ticket pricing with his understanding of what drives fans and more casual ticket buyers to maximize sales. He successfully sold every ticket to Harry Potter and the Cursed Child since its first Broadway performance in March of 2018 making it the highest grossing play in Broadway history.
Brent has also been on the frontlines of music tech startup Sessions Live (founded by Tim Westergren of Pandora) as its Director of Operations and Account Management.
He has been featured in the Wall Street Journal, Cincinnati Enquirer, and ‘Making the Brand’ podcast.
Trusted Collaborator
“Brent was an essential part of the successful launch of Harry Potter and the Cursed Child on Broadway.
His expert and dedicated revenue management helped establish the production as a record-breaking blockbuster smash hit, ensuring the production would run in New York for years and years.”
Sonia Friedman, Producer
Harry Potter and the Cursed Child
“Brent is one of the top ticketing experts in NYC.
In the decade I’ve known him, I’ve watched him grow and flourish as a passionate, collaborative specialist with a particular expertise for data-driven strategy and execution. And it doesn’t hurt that he’s a total and complete joy to work with - a true asset to the team.”
Eva Price, Executive Producer
Maximum Entertainment Productions
“I don’t know many people who can internalize an entire production’s pricing and revenue like Brent.
His eyes never leave the ball, which results in fully sold-out performances, accurate projections, and maximized revenue.”
Shannon Kingett, Director of Partnerships, Contect, and Special Projects
Harry Potter and the Cursed Child
Accomplished Consultant
Brent is a ticketing, pricing, and inventory management consultant for entertainment and theatrical organizations.
Brent has provided ticketing and revenue management for Harry Potter and the Cursed Child, The Great Gatsby, If/Then (starring Idina Menzel), Kinky Boots, Peter and the Starcatcher, Titanique, Wicked, ArtsBoston, the Empire Strips Back, and the World Science Festival.
To explore how Brent can help your organization, contact him today!
Genuine Fan
Brent is an avid concertgoer and pop culture enthusiast. He has attended over 125 concerts and 400 theatrical productions and shares his experiences on Instagram.
His recent favorites include Madonna, P!nk, Beyonce, and Raye. Upcoming: Fletcher, Becky Hill, Troye Sivan, Betty Who, and Griff.
